Instagram is without any debate the perfect social network for sharing photos and video media. The Instagram network was originally rather photo-oriented, but quickly took the turn of the videos due to the “STORIES.” It is; therefore, legitimate to seek to know the best Instagram video format to use. Instagram is now the video network par excellence; users must comply with format requirements and find the best solutions and compromises to optimize their videos. Proposing a quality video makes it possible to encourage the engagement (Instagram likes, share, and comments) of its followers and to show through a pledge of seriousness.

What is the best Instagram video format to use?

THE MOST SUITABLE VIDEO FORMAT FOR THE NETWORK IS MP4:

– H.264 codec – Frame rate of 30 frames per second

– The video must be a maximum of 60 seconds

– Maximum file size of 15 MB

– Maximum video size of 1080 px (pixels)

The majority of users on Instagram use smartphones and surfing on mobile, that’s why you will have to optimize your videos for smooth and quality playback on mobile devices such as smartphones and tablets.

Videos in vertical format

If you specifically target this format which is very suitable for smartphones the resolution will be at least 600 × 750.

The square video

This format is the one preferred by users (Minimum of 600 x 600 pixels 1: 1)

Instagram video ads

The recommended format for video ads on Instagram is 1080 x 1920, with a ratio of 9:16 a.m. The minimum resolution is 720 p regarding advertisements in the format.

Video carousel, the resolution will be 600 × 600 minimum, and Instagram allows to offer from 2 to 10 videos per advertisement. The “stories” format is recommended with a resolution of 1080 × 1920 and with a 9:16 ratio (Minimum 720p). We generally recommend a video in the square format of 864 pixels (width) and 1080px (height) with a frame rate of 30 frames per second and with a 4: 5 aspect ratio.

6 Tips for Optimizing Your Videos:

1. SOUND IS AS IMPORTANT AS IMAGE:

The use of a quality microphone is more than necessary, more so we recommend that you double your sound recording with a complementary emergency lapel microphone.

2. WATCH OUT FOR LIGHT:

Much of the quality and rendering of your video depends on the surrounding light, pay attention to overexposure or underexposure, the position of the sun, and your different light sources (Natural, artificial)

3. INDOOR VS OUTDOOR SHOOTING:

There is a big difference between outdoor and indoor filming, indeed filming outdoors requires much more organization and requires you to adapt to weather conditions. You will need to ensure that the film set is clear and free of any object unrelated to your theme for indoors.

4. ESTABLISH A STORYBOARD:

Before you start shooting your video, it is important to make an accurate storyboard to allow you to prepare your shooting sequences properly. There’s nothing worse than turning blind.

5. THINK ABOUT MOUNTING:

Editing your video is as important as filming, try to be as clean as possible when shooting. You will also need to think about editing sequences to save yourself precious time.

6. REQUEST FEEDBACK:

Before publishing your video, ask your friends and family if the video seems satisfactory to them, so you can possibly correct the negative points before publishing.