What does the London Olympics logo represent?

designed by wolff olins in 2007 the logo aimed to attract the attention of a young audience and enthuse them about the games imminent arrival to the british capital. wolff olins worked with london’s organizing committee (LOCOG ) to define a clear ambition for london 2012.

Who designed the London Olympic logo?

Wolff Olins
Design firm Wolff Olins was chosen over 6 years ago to create the 2012 London Olympic Games logo.

Why did London win the Olympic bid?

London succeeded in its Bid for a number of reasons. It is a global city with a reputation across the world. Its multicultural population meant that all countries would be well supported at the games. Stratford was and still is a deprived area.

Who designed 2012 London Olympics?

British designer Thomas Heatherwick was chosen by Danny Boyle to design the cauldron for the 2012 London Summer Olympics and Paralympic Games (the same design would serve both).

When did the UK win the Olympic bid?

2012
On July 6, the whole country held its breath as International Olympic Committee president Jacques Rogge revealed the host of the 2012 Olympic Games. In a dramatic announcement, London was declared the winner after a fierce battle with Paris, securing 54 votes to 50.

What was the logo for the London Olympics?

By virtue of the logo design and its extensions, the 2012 London Olympics can “own” jagged abstract shapes in bright colors.

What was the purpose of the London 2012 logo?

Considering this brief?the 2012 logo was supposed to creatively capture London’s Olympic spirit and inspire the vision that 2012 is “Everyone’s Games”?one would expect the brand mark to be iconic and universally appealing. Unfortunately, this logo misses the mark on both.

Why are there curls on the Olympic logo?

The Olympic Logo is worked directly into the design on the “68.” The curls in the design give you the sensation of the different lanes on a track, tying the design into the Summer Olympics. The curls are also reminiscent of a certain style of Mexican folk art, helping to tie the logo into the culture of its host country.

What was the aim of the London Olympics?

The aim, according to Locog, is to create a brand environment that ‘extends across every aspect of the Games, from spectator arrival into Heathrow all the way through to the colours and designs of the seats in the venues.’ So now we’ve had five years to digest the Olympics identity, what do people think of it now?