Why did the Commonwealth Bank change its logo?

Commonwealth Bank CMO Monique Macleod said the brand update came as a result of “working to put the needs of our customers front and centre. The iconic yellow diamond is only Commbank’s fourth distinct logo in its 110-year history.

When was the Commonwealth Bank logo made?

The new elegant logo was created for the bank in 1961. It was a stylish yet delicate circular image with a thin black wordmark around it. The emblem featured a beige background with a bold black circle on the left side.

What does CommBank stand for?

Commonwealth Bank of Australia
The Commonwealth Bank of Australia (CBA), or CommBank, is an Australian multinational bank with businesses across New Zealand, Asia, the United States and the United Kingdom.

How much did the CommBank logo cost?

While the new motif left many underwhelmed, taxpayers vented their anger at the $240,000 cost of the design and the fact the company behind it, Landor, was foreign owned.

What is Commonwealth Bank slogan?

Shortly after the group came into being, the savings bank embarked on a number of major marketing campaigns, most notable being the adoption in 1964 of an elephant as its mascot-style logo accompanied by the slogan “Get with the strength”.

What are credits commbank?

Credit helps us pay our rent, buy a home or a car, take a holiday and cover our living expenses. And when it comes to giving you credit, companies need to make sure you’re in good financial shape and you won’t struggle to repay them.

Why is Commonwealth Bank the best?

Funding: CBA is 70% funded by customer deposits, which are typically more stable and less expensive. The balance is funded by capital and more expensive/more volatile wholesale debt. ANZ is only 52% funded by customer deposits, NAB is 57% and Westpac is 63%;

What does the ABC logo mean?

“The three arms of the logo reflected the way broadcast engineers used Lissajous patterns to help tune equipment,” the ABC says. “The three arms today can be seen to represent radio, television and online.”

What is Woolworths logo?

Asked about the meaning behind the awarded trademark design, and what the design represents, Hulsbosch says, “The Woolworths icon is the W for Woolworths. The logo represents ‘fresh’: fresh produce, fresh food, energy and life. Green is the colour of nature, growth and organic freshness.

What is the Commonwealth logo?

A gold globe, surrounded by 34 sunrays, on a blue field. The flag of the Commonwealth of Nations is the official flag used by and representing the Commonwealth of Nations. Its current design dates to 2013, a modification of a design adopted in 1976.

What does the Commonwealth Bank logo stand for?

The Commonwealth Bank logo is so recognisable, these days the bank doesn’t even use its full name in its advertising confident Australians will know the company by its logo alone. But the CommBank logo has more to it than meets the eye. At least, initially. Squirrelled away in that diamond is the Southern Cross constellation.

Where does the CommBank diamond logo come from?

A surprisingly young logo only introduced in 1991. The shape is based on the formation of the Southern Cross constellation — each corner represents one of the five stars. The black wedge completes the diamond shape. The CommBank diamond is based on the Southern Cross. . Source:Supplied The CommBank logo has another surprise for the eagle eyed.

What does the can Bank logo stand for?

“A symbol of optimism fit for the future and one that represents the work we’ve done to be better, the work we still have to do, and the brighter future we are committed to helping Australia achieve.” In addition to evolving the iconic logo, the bank has breathed new life into its Can platform, becoming ‘Can Lives Here’.

What does the Southern Cross mean in the CommBank logo?

But the CommBank logo has more to it than meets the eye. At least, initially. Squirrelled away in that diamond is the Southern Cross constellation. It’s one of many logos — in Australia and abroad — that offer more than they are immediately letting on. Those geometric symbols and aerodynamic swooshes are more than just skin deep.