What age group buys the most Coca Cola?
What age group buys the most Coca Cola?
Consumer analytics provider Connexity says both brands are failing to win over the 18 to 24 demographic, despite new strategies designed to appeal to a younger, more health-conscious crowd, Adweek reports. Coke (KO) is most popular among people aged 35 to 44, while Pepsi’s largest audience (PEP) is those 65 and over.
Who is Pepsi target audience?
Pepsi’s target market is 18-35 year olds (US News, 2012). Pepsi’s new outreach through unconventional forms of marketing, like social media, is an effort to strengthen the brand loyalty of the youth target market.
Who drinks Coca Cola the most?
Mexico
In 2019, Mexico was the country with the highest carbonated soft drink consumption, namely over 630 8-ounce servings per capita per year. The United States stood in second place, with almost the same quantity, while Brazil, which ranked third, consumed less than half the soft drinks Mexicans drank that year.
What age group drinks Coke?
The demographic groups most likely to drink soda included young adults ages 18 to 29 (50 percent said they mostly drink regular soda), people who aren’t white (46 percent said they mostly drink regular soda) and people with lower incomes (45 percent of people making less than $30,000 a year said they mostly drink …
What is Pepsi brand personality?
Brand Personality The Pepsi’s brand has a multidimensional personality including traits of sincerity, excitement, and adventure that speaks to a younger audience. As evident in many of in its commercials and print advertisements, Pepsi is more edgy and thrilling and in tune with more active and vibrant consumers.
Who likes Pepsi more than Coke?
And it’s worked great. According to industry statistics compiled by Beverage Digest, Coke owns 17 percent of the American market for carbonated soft drinks. The next most popular choice is Diet Coke with 9.4 percent. Pepsi languishes in third place at 8.9 percent.
Why does Coke still advertise?
Most of their advertising is actually focused on people who recently bought one of their cars and is sat there thinking how much of a Ford or GM they could have got for 40% less. It prevents buyer’s regret, and pushes them from just a buyer into a brand-loyal fan.
How much do Mexicans drink Coca Cola?
Mexicans drink, on average, more than 700 cups of Coke a year — nearly double what we drink in the US.