Helpful tips

Is Secret Recipe from Malaysia?

Is Secret Recipe from Malaysia?

Secret Recipe Cakes and Café Sdn Bhd (doing business as Secret Recipe) is a Malaysian halal-certified café chain company established since 1997. It has international branches in Singapore, Indonesia, Thailand, China, Brunei, Cambodia, Myanmar, Maldives and Bangladesh.

Why is secret recipe famous?

Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a new lifestyle cult, comprising of a loyal base of food and cake lovers.

Who is the founder of secret recipe?

Datuk Steven Sim
Secret Recipe/Founders

Today, Secret Recipe is a highly recognized all-day dining lifestyle cafe and restaurant chain business, with its self-owned brands and franchise rights of selected international brands,” begins Dato’ Steven Sim, Founder and CEO at Secret Recipe Cakes & Café Group.

Is Secret Recipe Malaysia Halal?

Are your cakes halal ? Our cakes are proudly Halal certified to the highest standard from the Department of Islamic Development of Malaysia (JAKIM).

What is the best secret recipe cake?

Among all the delicious variations of cakes from Secret Recipe, these are the top 7 cakes that got best rated:

  • Oreo Cheese. Picture: Secret Recipe.
  • Hokkaido Triple Cheese. Picture: Secret Recipe.
  • Chocolate Odyssey. Picture: Secret Recipe.
  • Chocolate Mud.
  • Boston Chocolate.
  • Chocolat Au Lait.
  • Chocolate Brulee.

How did secret recipe start?

So, Sim and his nephews started their first Secret Recipe outlet in SS2, Petaling Jaya, in 1997. The company had very much focused on brand building early on. It created its own logo, corporate colour, marketing strategies, uniforms, menu layout, interior design and customer service standards.

Why is halal certification revoked?

“The revocation of the halal certification was because of a breach of the halal certification procedure manual involving serious offences on cleanliness and good manufacturing practices. Hakimah also warned all holders of halal certification to constantly abide by Jakim’s standards or face similar revocation.

How long can secret recipe cake last?

How many days can I keep the cake in the refrigerator? From the day of collection/delivery, our cakes can last up to 3 days in the refrigerator. It is best to keep the cake in an air-tight container to delay dehydration once cut.

Is Secret Recipe franchise?

Can I own a Secret Recipe outlet? Yes, you can by buying the franchise license. If you are a franchisee, you will enjoy: Support for advertising and promotions.